Building Email Lists with Lead Magnets by Barry Feldman (webinar review)
Read as many books as you wish.
Which lead magnets are working the best for generating email subscribers?
Barry Feldman is a founder of feldmancreative.com and he is talking about how to
plan,create and promote your lead magnet in order to grow your email list.
Click here if you want to grow an email list with your lead magnets faster.
This post contains affiliate links.
At no additional cost to you,I will earn a commission if you
click through and make a purchase.
Which lead magnets are working the best for generating email subscribers?
Barry Feldman is a founder of feldmancreative.com and he is talking about how to
plan,create and promote your lead magnet in order to grow your email list.
5 principles of creating a lead magnet
Barry says that there are 5 principles of creating a lead magnet which include
being specific,delivering a desired result,providing instant gratification,
being an authority and making it worth the money.
screenshots taken from webinar hosted by Barry Feldman and GetResponse
I will practice his 5 steps like this.
I will create a free checklist about writing with SEO in mind.
I will show to my email subscribers how to write SEO optimized articles.
I will teach them how to create SEO optimized article in less than one hour.
I will send them a link to my blog with already SEO optimized articles there
just to show them some social proof of what I am capable to do with SEO.
I will provide them a checklist for free instead of money and I will provide
so much value that in other circumstances people will buy that checklist.
15 types of high converting lead magnets
Barry Feldman makes a list of high converting materials that lead to email sign-ups.
They are e-books,videos,research reports,tips,checklists,templates,assessments,
tools,mini-courses,webinars,memberships,contests,product-based offers,email
and 15th type of a lead magnet can be found on Barry's website as a lead magnet.
Find out more what lead magnet is here.
Barry does not define a lead magnet as a simple opt-in form.
While it still might get some of the leads to subscribe to your newsletter
it is not the best solution if we speaking about conversion rates.
Not many of your visitors will simply subscribe to your basic opt-in form.
You need to provide some freebie,checklist or resources that visitors have
difficulties to find out on the web or they are time consuming to be found.
In a screenshot above is a visual representation of high converting lead magnet.
It is a lead magnet called Inside my toolbox by bestselling author Michael Hyatt.
That lead magnet provides 99 resources for bettering your business and personal life.
17 ways to promote your lead magnet
Barry is including homepage,resource page,blog,content hubs YouTube,SlideShare
updates,hashtags,ads,Pinterest,LinkedIn profile,live streams,cover photo,email,
webinars,trade shows,speaking engagements among many others as the well thought
and thoroughly planned and executed ways to promote your lead magnet.
The most preferable way to promote your lead magnet is your homepage.
On a homepage you can put beautifully designed opt-in with a call to action.
Call to action can be to sign-up for free if visitor wants to receive exclusive
materials each week or to download free e-book in exchange for an email address.
Homepage can be promoted via Facebook Groups by sharing it in moderate amounts.
Homepage also should be linked internally with other pages on your website.
For an example,your blog and resource page should both have links to your homepage.
On the other side,homepage should link to blog and resources page too.
Other ways of promoting your homepage are via Quora or Reddit.
Answer the best you can on the questions that are posted on Quora or Reddit
and send a link to your homepage after you got engaged with other users enough.
On a homepage you can put beautifully designed opt-in with a call to action.
Call to action can be to sign-up for free if visitor wants to receive exclusive
materials each week or to download free e-book in exchange for an email address.
Homepage can be promoted via Facebook Groups by sharing it in moderate amounts.
Homepage also should be linked internally with other pages on your website.
For an example,your blog and resource page should both have links to your homepage.
On the other side,homepage should link to blog and resources page too.
Other ways of promoting your homepage are via Quora or Reddit.
Answer the best you can on the questions that are posted on Quora or Reddit
and send a link to your homepage after you got engaged with other users enough.
Watch the whole webinar here.
Click here if you want to grow an email list with your lead magnets faster.
This post contains affiliate links.
At no additional cost to you,I will earn a commission if you
click through and make a purchase.
