How to build an email list fast and on a tight budget by Irek Klimczak (webinar review)
Do you want to build an email list fast while being on a tight budget?
Irek Klimczak,Content Marketing Expert at GetResponse shows you how
to get email subscribers in a matter of weeks with exact strategy.
Irek Klimczak,Content Marketing Expert at GetResponse shows you how
to get email subscribers in a matter of weeks with exact strategy.
Basic resources for building an email list
Irek states that basic list resources are subscription form,landing page
and a lead magnet.
screenshots taken from webinar hosted by Irek Klimczak and GetResponse
Subscription forms,landing pages and lead magnet downloads can be
all managed with Autofunnel by GetResponse.
You do not need to bother yourself with plugins that clash with each other.
You do not need to spend hours and hours in recreating someone's
landing page just to appear more professional to your website visitors.
Autofunnel is time savvy,cost effective and easy to set all in one feature.
Question is from where should you get your first 100 email subscribers?
Besides organic Google traffic you can promote your lead magnet
in targeted Facebook groups if you want to boost your list a little bit.
You should not overdo sharing in Facebook Groups.
Share in about 30 target Facebook Groups per one promotion.
That way you will avoid having banned account by Facebook.
How to control and calculate your ad spend
Facebook Ads are popular way to increase profit of up to 200 percent.
It is scalable for large companies and even small or medium businesses
can leverage ads if they have returning buyers.
Ads are not a popular way of driving traffic to affiliate offers
because affiliate commissions are most of the times small.
However,there are high paying affiliate programs that pay
high commissions to their affiliates so in this case you
can run Facebook Ads to those types of offers.
In order to save you from blowing away money without
any purpose Irek calculated typical ad spend.
Let's calculate Cost Per Lead (CPL) as budget divided by the number of leads.
If a budget is $30 and you generated 10 leads then you are paying $3 per lead.
Lets say that campaign generated $100 in revenue.
Total revenue is calculated as $100 - $30 = $70
Campaign return on the investment (ROI) is calculated as
total revenue divided by total spend and multiplied with 100.
This type of a campaign gives 233 % return on an investment.
As you can see this is typical ad spend for small companies.
I do not think that small or medium businesses should experiment
with Facebook Ads in the first twelve years of their market existence.
This does not mean that SMB's should shy away from going digital,not
at all but figuring out how algorithm works might take years and years.
Facebook Ads are getting harder and harder each day because AI is
going to be more involved in the years to come.
6 crucial steps for list building
6 crucial steps for list building is imploying resources creation,
social media for reaching target audience,partnerships with
other businesses,webinars,offline list building and list segmentation.
As the resources we mentioned subscription form,landing page and a lead magnet.
Reach target audience on social media by running Facebook Ads or Instagram Ads.
You can also share a link to your optin at moderate pace in targeted Facebook Groups.
Step into the blogosphere and partner up with fellow bloggers.
Run a webinar before you start selling.
If you have your business not only being positioned online but also offline
for an example if you are in a retail industry you can take emails from
your customers when they purchase or try your products.
None of your subscribers will have the same needs even when these needs are similar.
That is why it is important to segment your email subscribers by using GetResponse.
Watch the whole webinar here.
At no additional cost to you,I will earn a commission
if you click through and make a purchase.
