Landing Page Optimization Best Practices by Suneet Bhatt (webinar review)

How to optimize landing page for the biggest conversion rates?

Suneet Bhatt,General Manager of Crazy Egg summarizes the most overlooked

practices for maximizing conversion rates with optimized landing pages.

Scent explained

Michael Lesczczynski,Content Marketing Manager at GetResponse talks about 

scent in the first part of a webinar.

Scent is defined as a combination of the marketing elements intertwined in the

cohesive structure as a functional marketing whole.

Scent includes overall design,copy,keywords,CTAs and other visual elements.

screenshots taken from webinar hosted by Suneet Bhatt and GetResponse

Let's take Coca Cola for an example.

Coca Cola is keeping its logo throughout the decades and while it may add

new products to its portfolio,message is staying the same.

Colors in ad campaigns depend on a product that has been advertised.

Friendship,summer,taste,love and youth are the themes.

Coca Cola commercials are something that we are used to.

We might go straight to the supermarket after watching an ad

and we will buy Coca Cola along other products on our shopping list.

Coca Cola mastered scent in marketing and advertising the products.

4 questions to ask yourself before you start with landing page optimization

Ask yourself what do people see,where do people engage,what do people skip and where

do people differ while they are visiting your website.

If you want to increase the conversion rates then you need to remove the distractions

from the pages such as intrusive popups,unnecessary slide ins,unrelated banners,etc.

With Crazy Egg you can see where are the visitors of your website engaging the most.

You need to ask yourself how did you construct your homepage.

Did you create a homepage for converting or for educating your visitors?

Are you trying to combine pricing list and overall company info on your homepage?

Where are the visitors staying mostly and what do they skip on your homepage?

Usage of a tool can give the answers on all of these questions.

Landing pages are for every person

Landing pages are an ultimate experience for the website visitors

but not all of the visitors have the same needs and buying aspirations.

Suneet says that you are as a website owner and a marketer in most of the times 

expecting from people to learn something and take action on your homepage.

Homepage should be targeted to a very specific set of users.

Clone that and target people who are coming in via email.

Basically you need to copy the most successful landing pages and tweak them

to each and every person who visited your website.

If you have more than a one website then you will need more landing pages.

Copywriting should be surely different on each of the homepages but you

need to keep the successful scent and you need to have an answers on all of 

the 4 questions  while you are creating the best possible user experience.

That is how you will maximize conversion rates.

GetResponse will speed up the process of creating highest converting landing pages.

It is the most convenient CRM in the market.

With GetResponse you can create stunning pages in just a few clicks.

Drag and drop editor and image editor are easy to use.

Templates can be adjusted to suit the needs of your business.

Grow your email list,promote your webinars and much more with GetResponse.

Watch the whole webinar here.

Click here if you want to optimize your landing page for a success.

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