How to create addictive content by Andrew Davis (webinar review)

Create addictive content if you want to stand out from the competition.

Andrew Davis,author of Brandscaping:Unleashing the Power of Partnerships,shows

you 6 ways on how to solidify relationship with your audience.

How to make a hook

Hook is defined as a thing designed to capture people's attention.

Its informal meaning is to attract and hold the attention of,to captivate.

Hook is powerful in television and broadcasting programs such as talk shows.

Radio shows or podcasts oftentimes have instrumental or speech hook or both combined.

YouTube videos are also starting in the beginning with a hook or an intro.

Hook can be applied in your writing too.

Hook is probably best performed by Gary Vaynerchuck,author and enterpreneur.

According by Davis,Gary is known for combating commodity content.

Commodity content is a raw material that people who are looking for information

are used to.

This kind of content is not necessarily building a relationship with audience.

We are living in an information overload world.

Just because there is more information available it does not mean one can consume more.

There are about 600 million blogs out there in the world.

300 hours of video are uploaded on YouTube every minute.

Almost 5 billion videos are watched on YouTube every single day (source : Google).

screenshots taken from webinar hosted by Andrew Davis and GetResponse

Gary started Wine Library TV show a couple of years ago where he was reviewing wines.

He was criticized for not being focused on the theme because he was talking about sports.

He turned his disadvantages into the advantages with a power of hook.

He realized that he needs to differ from other wine snobs.

Firstly,his interludes in Wine Library TV were traditionally performed in a boring manner.

He embraced the idea that he was going to do a sports show about wine.

He sounded like any radio sport show in an interlude.

He did it spontaneously without any intentions.

He created a hook.

6 types of a hook to promote your addictive content 

Gimmick type of a hook could be explained on an example of  Trish Witkowski.

She is a Chief Folding Officer at Foldrite.

Foldrite is a B2B business that sells templates and custom folding resources to print

designers who create direct mail pieces.

He put a hook in each of her YouTube 60-second Super cool Fold of the Week 

video episodes by simply wearing t-shirts with comical messages printed on them.

Every other video episode she wore different t-shirts with different slogans.

Trish was remembered this way by the big audience on YouTube.

She stood out among the competition.

Use micro day parts to engage with your audience.

The best time to upload a video on YouTube is in late afternoon during a prime time.

Prime time or the peak time is the block of broadcast programming taking the place

during the middle of the evening for television programming (source : Wikipedia).

It is used by the major television networks to broadcast their season's nightly programming.

You do not need to post a four hour long video but you can take just two minutes and post

a video during prime time to ensnare and entrap your audience with a hook.

Mashups are the mixture of material that is proven to be effective and engaging.

If people love interviews with the experts incorporate such videos in your marketing.

If people love to read magazines then incorporate magazines too.

Now niche down and intertwine formats that work.

Audience will love you for that.

Next we got visual hooks,challenges and the quests.

Show that your marketing is different in visuals and do not talk how it is different.

Create beautiful email newsletters with GetResponse.

One picture speaks more than thousand words.

Use pre-built templates and various images from a gallery.

Challenge yourself to make a new marketing concepts and strategies.

How about taking quotes from famous philosophers and creating a blog

around those quotes but speaking about marketing in your blog instead about philosophers.

Review a quote each day and see how it reflects in an online marketing world.

You will challenge yourself to write more blog posts around concepts and quotes

that have been here for the centuries.

You are inspired by classic thoughts but you are reviewing their application

in a modern world.

As an example of a quest make daily vlog about your business progress.

This is going to be the hardest and most time consuming effort you can put in a hook mix.

I wish you luck.


Watch the whole webinar here.

Click here if you want to promote your addictive content to a wider audience.

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