Top 3 Components of a Successful Online Coaching Business by Sean Smith (webinar review)
What does it take to have a successful online coaching business?
Sean Smith,founder of MVP Success Systems, gives a perspective on how to
become a successful and impactful business coach in a normal span of time
through authenticity,attraction marketing and automation.
Sean Smith,founder of MVP Success Systems, gives a perspective on how to
become a successful and impactful business coach in a normal span of time
through authenticity,attraction marketing and automation.
Authenticity as a first component of a successful online coaching
Sean talks about authenticity as a key component that successful coaches have.
Realness,great storytelling,uniqueness and distinction are your main
marketing strategy,shortly said you need to be authentic.
Engage on social media,give consumable experience to your website visitors
and be conversational while doing email marketing.
screenshots taken from webinar hosted by Sean Smith and GetResponse
Personally,I am not a coach but I rely on authenticity as a course creator.
I am not sugar coating anything in my curriculum and my students know
that they need to apply by themselves everything that I teach them.
Whether you are business or a life coach you need to be you.
Ask your leads about their background and tell them your story.
I noticed that life coaches overcame some of the hardest obstacles.
It can be a disease,operation,tragic loss or financial bankruptcy.
They teach what they learned on their journey and how they became
woke,inspirational,enlightened and motivated.
Do not forget to be real authentic you.
Attraction marketing
You need to find where are the people who are interested in your services and
you need to give them something for free before they decide to pay you.
Examine their searching and buying patterns.
Attract visitors of your website with an optin page and make sure that the same
page has attraction elements such as pre-headline,headline,benefit bullets,
short bio,social proof and optin boxes.
I found my interested students in targeted Facebook Groups dedicated to
sharing free Udemy coupons and on Udemy too.
I got 16656 students in 3 days just by sharing free coupons.
I have more than 141 reviews and my rating is pretty high.
I am communicating with each of my students and I am responding
with thanks to every review that I get,whether it is good or bad.
Since I am selling online courses on Udemy my buyers are
coming directly from that platform.
I am also using attraction marketing on my course landing page.
Outline what will students get from selected coach like you are.
Tell them are there any requirements and ask them are they ready.
Describe your services thoroughly and the effect that students are
getting after they decide for you to be their personal coach.
Automation
Set your nurture sequence while you are awake and sell while you sleep.
Attentive Individualized Marketing is aimed at specific interests of
your leads and at behavior-based customer journey.
Include nurture elements such as thank you email,value-add emails,
invitations and offers in your nurture sequences.
Automation actually works for you and you do not need to pay expensive freelancers
just to set your funnels and to forget about you as soon as you pay them.
You do not need to pay for expensive monthly subscription software or tools.
Automation is cost friendly and it comes in a form of an Autofunnel.
Autofunnel is a feature that allows you to build landing pages,email sequences,
sales pages,confirmation pages,upsell pages and more with all in one CRM.
Autofunnel is waiting for you to implement it in your business.
Watch the whole webinar here.
Click here if you want to set successful online coaching business.
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