Making effective Holiday email campaigns by Jamie Turner (video review)
Black Friday and Cyber Monday are almost here!
In this blog post you will learn how to set up successful Holiday email campaigns.
Jamie Turner , known as 60 Second Marketer , shows you how to implement email tactics
during the biggest internet sales event that takes place from Nov. 24th - Nov. 30th , 2020 !
Black Friday and Cyber Monday email marketing tactics revealed
You as an online marketer and/or business are getting prepared for the conversions.
Problem is, you do not have proper email marketing sequences and funnel in place.
Take an advice from Jamie Turner and get your email campaign up and running and
watch how the leads are turned into the buyers in a matter of few days.
It all start with increasing your open rates during your Holiday campaign.
People are getting used to receive boring emails with outdated templates and not
so encouraging titles that will lead to your email to be opened.
Pattern interruption is about breaking the norms that kill your conversions and open rates.
Normal behavior in email marketing world is when company is sending emails frequently
but what is not normal is when receivers suffer from so called email blindness.
Email blindness occurs when email recipients do not want to open your emails.
They are seeing your emails in inbox but they are not encouraged to open them because
of the patterns that they are used to when they receive your emails.
GetResponse observed email campaigns during Holidays and they noticed that
even the biggest companies lack something in their Black Friday/Cyber Monday emails.
Don't be one of those companies and online marketers that don't know what they are
doing in this crucial period of a year for online brands, ecommerce businesses and others.
Luckily, GetResponse has all of the tools that you need to remember this period
as one of the probably most lucrative when it comes to your Holiday email campaign.
Setting up Holiday email campaigns
In GetResponse dashboard you can set not only an email campaign for Black Friday
and Cyber Monday but you can also use pre-defined templates for Halloween
and/or other Holidays that your brand or business is targeting.
Put your logo, change its size and make it viewable for your email subscribers.
Set a headline and change the color, size and alignment of the buttons.
Grab an attention with super easy tools as Jamie Turner is saying.
Use done for you email sales copy or edit and type your own.
Insert links to your social media accounts at the bottom of each of your emails.
Social media links are presented as small icons or logos of the platforms that you are using.
These tactics and steps are just a fraction of the possibilities that GetResponse offers.
Preview your changes in desktop and mobile view.
Employ spam check and avoid spam filters.
With spam check your email campaign will arrive to its recipients in the inboxes and
not in their spam folders so expect high and on time deliverability.
screenshot image taken from GetResponse blog article called 10 Super Cyber Monday
Emails and Tips for Real Results written by Habeab Kurdi
Here is how to spend your Holidays with GetResponse.
Jamie Turner mentions 10 features that he likes the most about this CRM.
They are free stock photos, free gifs from Giffy, social media icon links, 99 %
email deliverability, Holiday templates, personalized tools, A/B testing tools,
up-to-date reporting, built-in photo editor and 10 pre-designed Holiday templates.
Happy Holidays!
Watch the whole video here.
This post contains affiliate links.
At no additional cost to you,I might receive a commission
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At no additional cost to you,I might receive a commission
if you click through and make a purchase.
