8 reasons why your marketing funnel is a hot mess by Erin Sagin and Michael Leszczynski (webinar review)
Optimize your marketing funnel for the best results.
Erin Sagin,PPC Evangelist at Wordstream,shows why marketing funnels are hot messes.
How many traffic campaigns are you running to your website on a monthly basis?
Erin Sagin,PPC Evangelist at Wordstream,shows why marketing funnels are hot messes.
Marketing funnel as an ice cream cone
Erin describes your marketing process as a simple ice cream cone.
At the top is a traffic to your website,in the middle is lead nurturing and in the end
is selling a product or a service.
There are different flavors for different stages in a funnel.
If you start eating from the bottom you will lose all of the sales.
If you start eating from the middle you will lose leads.
If you start eating from the top but you suddenly stop when you reach to the middle
and you throw away your ice cream cone then you will lose both leads and sales.
If you eat from top,through the middle and to the bottom slowly without taking
very big pauses it gets sweeter and sweeter once you eat your whole ice cream cone.
screenshots taken from webinar hosted by Erin Sagin and GetResponse
Ice cream cone eating is a metaphorical representation of your marketing.
This does not mean that you are eating your website visitors and leads literary.
There is an art of eating an ice cream without getting sick.
Step up your marketing.
Risking a funnel,treating paid traffic,leaks in a funnel,managing prospects
How many traffic campaigns are you running to your website on a monthly basis?
SEO is not enough because it is very slow and you can not rely solely on it.
Google is making SEO changes each day and that is about 365 days in a year.
What worked before is not working anymore.
SEO does have sense but relying on it if you want to make sales is not a safe route.
Not all of the paid traffic is equal.
Keyword intent can be navigational,informational and transactional.
Include transactional keywords such as buy,discount,deals and similar in your ads.
Find out which transactional keywords are converting the best and double down on them.
Most of the website visitors do not convert into the customers right off the bat.
Google Ads remarketing is based on the same principle as Facebook Ads retargeting is.
People who bounced off your website can see your ads on every other website they visit.
This way your ad reminds them to sign up for your email newsletter or to buy from you.
Are you up selling,cross selling and down selling to your existing customers?
Are you maintaining good relationships with them?
Target your email database with Facebook Ads.
Create lookalike audiences out of custom audience.
Not everyone will join your email list.
Conversion killer is also a speed of page load time.
What is your signup form promising to potential subscribers?
Asking too many questions all at once in your signup form might lower your conversions.
Most email subscribers are highly engaged fist two weeks after signing up to your list.
Keep sending emails at a moderate pace.
Ask question like what describes your subscribers the best and let them fill out a form.
Analyze data like what offers did they click on.
Test different messages and copies in your emails.
Is your website optimized for mobile SEO?
Use responsive design.
Try different CTAs,placements and make enough space between the elements on a page.
Pay attention on size and quality of the images.
Learning never stops.
Selling from the day one is one of the many conversion killers.
Refresh your email list with new leads.
Bigger email list is not always the better than smaller email list.
Watch the whole webinar here.
Click here if you want to set your marketing funnel for maximum conversion rates.
This post contains affiliate links.
At no additional cost to you,I might receive a commission
if you click through and make a purchase.
Most of the website visitors do not convert into the customers right off the bat.
Google Ads remarketing is based on the same principle as Facebook Ads retargeting is.
People who bounced off your website can see your ads on every other website they visit.
This way your ad reminds them to sign up for your email newsletter or to buy from you.
Are you up selling,cross selling and down selling to your existing customers?
Are you maintaining good relationships with them?
Target your email database with Facebook Ads.
Create lookalike audiences out of custom audience.
Email list expectations,treating new leads,mobile audience and learning
Not everyone will join your email list.
Conversion killer is also a speed of page load time.
What is your signup form promising to potential subscribers?
Asking too many questions all at once in your signup form might lower your conversions.
Most email subscribers are highly engaged fist two weeks after signing up to your list.
Keep sending emails at a moderate pace.
Ask question like what describes your subscribers the best and let them fill out a form.
Analyze data like what offers did they click on.
Test different messages and copies in your emails.
Is your website optimized for mobile SEO?
Use responsive design.
Try different CTAs,placements and make enough space between the elements on a page.
Pay attention on size and quality of the images.
Learning never stops.
Selling from the day one is one of the many conversion killers.
Refresh your email list with new leads.
Bigger email list is not always the better than smaller email list.
Watch the whole webinar here.
Click here if you want to set your marketing funnel for maximum conversion rates.
This post contains affiliate links.
At no additional cost to you,I might receive a commission
if you click through and make a purchase.
