The Importance of Writing More Engaging Emails by DJ Waldow (webinar review)
There are 9 places where you can write more engaging emails.
DJ Waldow,founder of djwaldow.com,explains importance of writing more humanly
in subject lines,landing pages,videos,email signatures,out of office auto-responders,
LinkedIn profiles,email opt-out landing pages,confirmation messages and on social media.
Open rate for a single email is about 20% according to industry standards.
If we begin to write more engaging and human oriented subject lines we can increase
open rates for a single email up to 40 percent and sometimes even to 50 percent.
I am getting good news and bad news text in a subject line of a email for one of the
newsletters that I subscribed to.
Good news is that there is a special discounted offer outlined in an email
and bad news is that offer expires in one day and if I do not purchase in one day
I will need to wait one year to get the same offer in an email again.
Magazines with unusual stories are often writing sci-fi subject lines to increase open rates.
Writing personalized email will increase not just open rates but also click to open rate.
Click to open rate is described as a percentage of clicking on the links in an email.
Links should be naturally included in an email and there is no right or wrong answer on
how many links should be included in an email.
Email should not be generic and it should be inviting for a reply even when it is sent
automatically by default.
You will be amazed to see how many people in your email list will actually reply to you.
screenshots taken from webinar hosted by DJ Waldow and GetResponse
Sales are more personalized nowadays.
There is no magic formula to help you to write more human friendly content.
You need to test all the time what is working and what is not working.
Split test subject lines but keep the same email copy written in friendly manner.
Humor works great and it can maintain your email list throughout the years.
Subject lines are sometimes provocative for readers but open rates are still big.
Put powered by info in a footer of a landing page.
Another page after clicking on a link in a footer should be tailored for humans.
Those who create human friendly pages need to know what other humans want to read.
Videos redirect to a landing page where you can download a case study.
Track the stats like conversions,watch time and audience retention.
Optimize your emails with responsive design.
This post contains affiliate links.
DJ Waldow,founder of djwaldow.com,explains importance of writing more humanly
in subject lines,landing pages,videos,email signatures,out of office auto-responders,
LinkedIn profiles,email opt-out landing pages,confirmation messages and on social media.
Engaging emails,subject lines,landing pages and videos
Open rate for a single email is about 20% according to industry standards.
If we begin to write more engaging and human oriented subject lines we can increase
open rates for a single email up to 40 percent and sometimes even to 50 percent.
I am getting good news and bad news text in a subject line of a email for one of the
newsletters that I subscribed to.
Good news is that there is a special discounted offer outlined in an email
and bad news is that offer expires in one day and if I do not purchase in one day
I will need to wait one year to get the same offer in an email again.
Magazines with unusual stories are often writing sci-fi subject lines to increase open rates.
Writing personalized email will increase not just open rates but also click to open rate.
Click to open rate is described as a percentage of clicking on the links in an email.
Links should be naturally included in an email and there is no right or wrong answer on
how many links should be included in an email.
Email should not be generic and it should be inviting for a reply even when it is sent
automatically by default.
You will be amazed to see how many people in your email list will actually reply to you.
screenshots taken from webinar hosted by DJ Waldow and GetResponse
Sales are more personalized nowadays.
There is no magic formula to help you to write more human friendly content.
You need to test all the time what is working and what is not working.
Split test subject lines but keep the same email copy written in friendly manner.
Humor works great and it can maintain your email list throughout the years.
Subject lines are sometimes provocative for readers but open rates are still big.
Put powered by info in a footer of a landing page.
Another page after clicking on a link in a footer should be tailored for humans.
Those who create human friendly pages need to know what other humans want to read.
Videos redirect to a landing page where you can download a case study.
Track the stats like conversions,watch time and audience retention.
Optimize your emails with responsive design.
Email signatures,out of office auto-responders and LinkedIn profiles
Email signatures oftentimes have sent from an iPhone notification.
However,this generic signature can be recreated in a more human friendly content.
Email signature logically should be longer than email signature that is generated by default.
Out of office auto-responders with a messsage on talk to you soon will hurt your list.
This does not mean that you should never take a vacation and leave a business for a while.
Write more personalized email and put it in an auto-responder.
Readers will know that your message is automated but they will engage with you
even when you are on a holiday if they find your message personalized.
Share your experiences from a travel and mention subtly your assistants in an email.
Tell your email subscribers to contact your assistants because you are not free at the time.
Always put reply on an email even when it is placed in an automated message.
You will never know what opportunities or issues your subscribers might have.
LinkedIn profiles need to have humanly written headline and bio.
Sometimes users on LinkedIn are putting too many job titles in their headline or bio.
Headlines should be realistic but effective and sometimes even funny.
You are not just an expert but you are also a human being.
Email opt-out landing pages,confirmations and social media
Email opt-out landing pages should not be boring as sorry to see you go.
You must give a chance to subscribers to stay opted in to a specific segments of your list.
You do not want to let them go easily.
Bonobos did a great job with segmenting opt-outs.
Bonobos offers choosing between frequency preferences to those who want to opt-out.
You can choose between getting an email from Bonobos once a week,once a month,
no emailing for a one month or you can just unsubscribe as the last option.
Update your preferences.
Write long confirmation messages and describe whole process of delivering
a product or a service to your customers with a human tonality.
Use shoutouts on Twitter,mention brands and influencers and engage with them.
They will respond to you and you will get some retweets along the way.
This way you will drive an attention to your account without trying too hard.
Watch the whole webinar here.
This post contains affiliate links.
At no additional cost to you,I will receive a commission
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